Sales Planning and Business Plans. Why Would I Buy Your Book? Six Steps to Your "Tell and Sell" - Part 1.
Writing a business plan can be tricky when all the books on the subject fail to keep updating their editions. One significant factor is the sales planning in business plans, yet few books show examples of how to explain online sales which will contribute to your over all stores sales in your retail outlet. Additionally many service companies take orders online and dispatch their units from there. Even Dominoes Pizza often takes credit cards over the phone, many companies now allow online ordering.
Investors and bankers need to understand that you are cutting edge in your new business before they will either loan or invest dollars to you. You need to have a plan for this and you need to carefully communicate it in your business plan. Below please find a sample online sales description to give you some ideas of how to write this up in your business plan. This sample is from a simple business; a mobile car wash franchised outlet. You will print this out and then take a legal pad and make notes of how you will do your online sales. Use this sample and modify it to best fit your plans for the future. You will then formulate your own website sales and online sales section of your business plan to help you in the road ahead. Think on this.
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Web Site Sales
Customers will be able to order car wash services via the Internet and The Car Wash Guys web site. This information will be instantly paged to us and the money can be paid with a credit card using Cybercash.
Credit Card Sales
We will entice all customers to use our credit card system as their method of payment. This speeds up customer contact time and leaves more time to wash cars. By charging people's credit card, they can be sold booklets of car wash tickets in advance. This way cars can be washed without having to make change or waiting for people to write checks. It also helps because people are more apt to buy additional services when using plastic money instead of paper money.
We will put additional trucks in areas where credit card usage is highest, eliminating excess employee pilferage. We will have safe encrypted storage to prevent identity theft of these credit card numbers, because we realize the FTC is impotent in protecting the consumer.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Article Source: http://EzineArticles.com/
How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?
Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!
Let's say someone expresses an interest in your book. You get all excited and say, "My book is about...." You mention the features such as tips in a book. You tell your fiction plot or story. If the person is kind, he may hear a bit, but most people today including your agent, reader, publisher, bookseller or organization you want to speak for--all want concise reasons why they would buy your book. Remember they are thinking, "So what? Why should I buy your book?"
You don't want to bore your prospective readers or turn them off with too much detail. What they want is a quick billboard visual of your book--your 30-60 second "tell and sell."
Without your 30 Second "Tell and Sell" that strongly states the book title, audience, main benefit, and what makes your book unique, you will bore your visitor and lose that attention you need to entice him or her to take out their wallets and pay you on the spot.
Your "Tell and Sell" gives your book audience a reason to buy. The "Tell and Sell" is the shortest sales letter you will write. You can also use this one to two-sentence blurb at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an "elevator speech." Coaches refer to it as your "defining statement."
It's Not the Book, It's the Hook!
It's best to know your sizzling title, unique selling points, preferred audience and benefits before you even write your book. But, even if your book is already out, you can still motivate endless book sales with your "Tell and Sell."
Author tip: Be prepared to write five to seven versions until the best one emerges. Contact your friends and associates to vote on your best version. And, remember your "tell and sell" must be clear, compact, compelling, and commercial.
Six Steps to Build your Book's Bullet Proof "Tell and Sell"
1. List your title.
Example: "Write Your EBook or Other Short Book-Fast!"
2. Add your major audience after you say the title.
Example: "Write your eBook. or Other Short Book--Fast.!" helps authors
and small business people who want to write a saleable book to brand their business, become known as the savvy expert, make a difference in people's lives, get their word out to as many people as possible, and make a good living.
3. Add the major 1-3 benefits of your book.
Example: They can save themselves from headaches, disappointments, and money down the drain and short cut their time and write a saleable book for great profits.
Knowing benefits sell books, you now can be ready when you meet anyone anywhere with your book's "tell and sell."
Judy Cullins ©2005 All Rights Reserved. Part two of this article is available at www.bookcoaching.com/freearticles/article-185.shtml or article185@bookcoaching.com.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743
Article Source: http://EzineArticles.com/
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